Tag Archives: Boom

Luxury Apartments – The Next Big Boom

The unpredictable nature of the real estate business has seen a lot of highs and lows in the sale of properties. While many believe the real estate industry is in a bit of a slump across the nation, certain cities have been able to defy odds and post positive results.

In India, the city Kolkata witnessed an increase in the sale of housing units in the last quarter. The city saw a 32% rise in units sold when compared to Q2 in the year 2015, based on data collected from a realty research agency.

Other reports suggested that the real estate market saw a 17% rise in the sale of properties in all the eight metros combined. Researchers stated the reason for the growth in sales over the last quarter has been due to a drop in prices of projects.

Can luxury apartments be the game changer?

While real estate marketers have tried their best to build projects which cater to most, there are a range of projects coming up which target only a handful of clients. Luxury apartments and complexes are being built by real estate developers and these projects are extremely expensive compared to the other projects but with good reason.

Real estate marketers are bringing in top designers and architects from across the world to help design and execute these projects. Most complexes falling under the luxury category feature large sized apartments and duplex flats along with a range of great amenities.

Although expensive, luxury projects are seen as a jewel in the crown for real estate developers, something that can help them stand out from the competition and hopefully bring in a lot of revenue from sales.

Kolkata is also seeing its fair share of luxury projects being constructed. These projects are changing the landscape of the city thanks to its artistic designs. Even though the luxury market hasn’t been the bestselling segment in the city, there are high hopes for the projects.

Most regular apartment complexes feature 2 BHK and 3 BHK flats but luxury projects feature larger flats having 4 BHKs and a lot more to offer to prospective buyers. These flats, depending on the city, cost anywhere between 2 crores to 50 or 60 crores and take longer to sell than non-luxury apartments. Even a single flat sold brings in a large amount of money for the real estate developer.

While residents get the best facilities and cherish the grandeur of living in these luxury apartments, it still is a risk for the real estate developer – the flats can stay unsold for long periods of time. In an industry which has so many projects coming up, the need to have a project that gives the developer a unique identity is of the utmost importance. Since the rewards for building a luxury project outweigh the risks involved, it should lead to an even greater number of such projects coming up in the future.

Homes of the Future: Luxury Real Estate’s Technology Boom

These days it seems as though technology advances at the speed of light. Blink twice and the next breakthrough is available. It’s not just about phones or computers-cutting edge technology is now available in every field to make life easier. Nowhere is this more evident than in the luxury real estate market. Innovations can be found in every room of the house. From state-of-the-art security systems to tech-laden bathtubs, the high-tech home is the new dream home.

The smart home is arguably the most influential development in home technology. The idea of controlling various systems (such as lighting and heating) remotely has been around a few years now, but more products are now available that integrate into the connected home network. Home security systems, door locks, and smoke and carbon monoxide detectors can keep you safe, while programmable thermostats, window shades, and beds keep you comfortable. There are also products to keep you entertained, such as TVs, sound systems, and lighting. Refrigerators, ovens, and crock-pots are all operable with a push of a button. Imagine riding home from work in your self-driven car, making sure your lights are on, the kitchen is a comfortable 73 degrees, and your dinner is ready the minute you step in the door.

Some homes are outfitted with technology down to the studs. With smart glass, your windows can darken themselves or turn into a movie screen. Other options include solar-thermal cladding to reduce heat loss, self-healing concrete so your driveway never gets a crack, and anti-bacterial tiles to keep your bathroom squeaky clean. Even building materials themselves are advancing with the digital age. Homeowners want it all when it comes to technology, and contractors and builders can provide it for them.

Smart homes are climbing to the top of “must have” lists around the country, and many sellers are ready to deliver. In fact, in a survey of more than 500 luxury real estate agents, 60% said they are seeing more smart home features in listing descriptions than two to five years ago, with agents also noting these features help sell homes faster. High end now means high tech-an oven ought not be just stainless steel; it must also let you adjust the temperature from across town with your tablet. There’s no better, or more desirable way to deliver the comfort and extravagance of luxury real estate to buyers than with smart, up-to-the-minute technology.